Hop a ride on the Seoul subway, and you'll find yourself surrounded by a horde of mobile phone users all wrapped up in a yellow-clad app known as Kakaotalk. KakaoTalk is South Korea's #1 mobile chat app; in western terms, it's Facebook, Twitter, and iMessage all rolled into one. It's so pervasive, even U.S. President Barack Obama mentioned it on an official visit in March 2012 (a sound clip which promptly became a KakaoTalk ringtone).
As KakaoTalk's fan base continues to grow internationally, I considered one challenge that might eventually confront users: when your contacts live all over the world, it's not always easy to tell when your friends are available to chat, due to time zones. So I envisioned a feature, called KakaoClock, that solves this problem by indicating which of your buddies are "up" for KaTalking when you are.
While KakaoClock adds exrta functionality to the KakaoTalk app, it does so within the existing limitations of the app's current design. Below is the imagined user experience.Interaction Design, Product Design, UI/UX2013
Just because we play games doesn't mean we have to feel like children. As a personal exercise, I wanted to prove this idea out by rethinking Words With friends.
A surprising number of Words users are in the 25-34 age range. With this in mind, I wanted an interface that felt more adult, and more streamlined. I reorganized the experience to eliminate all unnecessary information from the game at hand by relegating the chat panel to an easy-to-hide sidebar, and hiding other games completely out of sight; the user can access this info by tapping an icon that flips the board over.Interaction Design, UI/UX, Web Design2013
There's no community like a school community. However, once you've made a few good friends, it can be hard to break out into other peoples' cliques.
This web app is designed to feed users random contact info from other students hoping to make new contacts in a networking-rich environment. In just a few clicks, users can register and will begin to be fed opportunities to connect. After a successful meetup, students can be checked off, and new contacts will appear.
This app is currently in development, and additional screens will be added shortly.
Interaction Design, User Interface Design, Web Design2013
While the internet has brought the world closer than ever before, it’s still hard to meet people from other places around the world. And everybody, at some point during their lives, has been curious about a foreign country—whether they were planning on traveling or living there, had an interest in politics, or wanted to discover some underground bands. Askaplace.com exists to satisfy people's natural curiosity about the world.
The home page is a world map, divided into countries. Simply click on a place that is online (i.e., green), and you’ll be chatting with another place. If you wait too long to choose a place, you might be connected automatically to a place that chooses you. Your chat will be text-based when it starts, but if you want to video chat as well, all you have to do is click the black area next to the chat box. Once the place you’re connected to does the same, your video chat will start.
Askaplace.com is not a social network - it's a location-based introduction engine designed to create new relationships, not maintain existing ones. Askaplace expands your social graph by starting digital friendships that eventually translate into real life, not the other way around as with established social networks.
I conceived of this project over the course of 2-3 years. The concept, design, UI work and copy are all mine. Current projected launch date is summer, 2012.
Features include: instant one-click text chat, optional two-click video chat; Google Translate integration, allowing for multi-language chat support; and flagging capabilities that temporarily bans abusive or inappropriate users.Design, Web Design, Branding2011
All religions tell a story. This concept—a reinterpretation of Oxford University Press' "Very Short Introductions"—unites the world's three most influential monotheistic religions as a single tale, using each faith as a chapter.
Minimalist covers hide paper-thin magnets which bond the faiths together (and eliminate the need for a separate holder or container). However, a bond only forms when the books are placed next to each other in historical chronological order; so Islam must follow Christianity which must in turn follow Judaism—as it was told to us. (SVA project)Branding, Graphic Design, Typography2010
Defining innovation is a ruthless task.
Depending on your background as a consumer or creator, everyone has their idea of what innovation actually is. A stride forward, one would say. A new product or process, says another. I'll know it when I see it, thinks a third. But what are the truths behind innovation that we can all agree on?
This conference is a humble attempt at marking the boundaries of the familiar, yet foreign concept of innovation. Jointly organized by students from three business schools, the summit brings together leaders in the innovation industry, clients of innovation, and students of innovation to discover how it can change, disrupt, and be harnessed as a tool for creating value and impact, regardless of industry.
The identity has so far been rolled out to pitch book and website materials, below.Branding, Graphic Design, Web Design2013
While experience matters, what matters more is what one makes of experience: how a person comes to recognize in a crucible experience that something new or important is happening, to see beyond the discomfort, perhaps even the pain, of new and unexpected information and to incorporate that information as useful knowledge, not just about the world but, as likely, about oneself. —Robert J. Thomas, Crucibles of Leadership
Psychologists posit that drastic turning points in peoples' lives generally define most people. Why? Because simply because people allow single moments to define their lives. By stepping back and viewing seemingly large moments in the big picture of our existence, we can capture new perspectives.
This poster-sized, 24" x 36" image attempts just that. I reflected on a 29-year, 18-crucible life (with a color-coded emotion scale) by replacing the traditional X and Y axis with a more natural unit of measurement: the rings of a tree.Graphic Design, Print Design2012
This simple presentation - produced in less than 24 hours - outlines a modest proposal for a 6,000 square foot space at a busy, diverse intersection in downtown New Haven, Connecticut.
To meet the needs of the area's working class community, as well as provide an interesting addition to New Haven's cultural scene, we created "The Artware Store" - a shop offering both artisan-made hardware along with locally-made artwork.
A hardware headquarters fulfills a gaping need at the city's center. But a beautiful space decorated by the finest offerings of New Haven's creative community gives customers a reason to revisit a venue they'd normally hit only once or twice a year.Art Direction, Branding, Graphic Design2012
With all the talk of China's rise, the importance of Japan is often overlooked. Yes, China is the world's second-largest economy; so was Japan, 20 years ago. Yes, the Chinese middle class is growing; meanwhile, Japan's GDP per capita sits at a whopping $35,200 (China's is $8,500). Yes, the Chinese language is becoming more and more influential; but does it compare at all to the reach of Japanese media, music, and culture?
Yale's Japan club exists to shed light on the issues above, introduce Japan to the greater SOM community, and promote a better understanding of Japan's place in history. I was tapped to create a brand that might refresh the presence of the club on campus.
The イェール symbols in the sun spells out "Yale" in Japanese.Branding, Graphic Design, Typography2012
"The frequent question asked of the design community is of its value to business. The query itself makes little sense. Quite simply, the role of designers has always been to translate and communicate the value of a business idea to consumers. The best designers can do far more—they can help companies connect and establish a dialogue with consumers, thus enabling firms to innovate more." –BloombergBusinessweek
Now, more than ever, design and innovation is a top priority at the nation's best business schools. I was tapped to design a business school club logo that captured the excitement of the creative process. The inspiration? The tools of the design thinking trade: spontaneous lines, and Post-It notes.Branding, Graphic Design2012
Sadly, the world of finance is chock-full of cold, corporate imagery.
After conducting a comprehensive industry audit, I collaborated with a financial firm to create a global identity that instantly stands out in a creatively anemic field. The full process included presentation of multiple concepts and champion concept refinement for a logo and brand. A range of executions stretched from business cards to company shirts.Branding, Graphic Design, Print Design2010
With apologies to Mark Twain: "The reports of the death of Email have been greatly exaggerated."
The following is a hand-picked selection of emails created over the course of several years for various campaigns of a premium scotch brand. In order, these announcements include: Father's Day, holiday events, national private tastings, Facebook holiday apps, more tastings, birthday, hispanic-targeted events, friend-to-friend event invite, mobile apps, golf promotions, event reminders, gifting apps, focus groups, tastings-at-home events, centenary celebrations, product launches, Formula one partnerships, and members-only relationship marketing communications.Copywriting, Writing, Branding2011
A personal collection from Beijing and environs. Captured June and July, 2012.Digital Photography, Photography, Retouching2012
Proposed branding system for a graduate business school.
Crest imagery is inspired by the founding fathers of the institution.Branding, Graphic Design, Icon Design2013
It's been a VERY long time since Johnnie Walker has released a new blend for worldwide consumption. In the fall of 2011, however, they did just that.
Double Black, a blend formerly relegated to duty free, became the US's newest whisky offering. We were tasked with driving consumption, and did so by releasing the Double Black Countdown. Ten days before the launch we titillated Facebook fans and Striding Man Society members with unlockable clues leading up to the big release, giving them the chance to hear the news a few days before the general public.Advertising, Design2011
OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and other elements which, together, make up what is still an inchoate OWS "brand."
I was tapped by New York Magazine's Daily Intel Blog to share my (anonymous) Madison Avenue-esque perspective on the words and visuals that make up OWS. Grades were assigned to show which signs stood out from those that should have been left at home.
See the full 16-sign slideshow here: http://bit.ly/pK0tdPCopywriting, Writing, Branding2011
The premier publication of its kind, the Brown Journal of World Affairs provides world leaders with a venue to debate and expound upon the most pressing international issues of the day. Each issue is divided into a trifecta of sections, each dedicated to a topic. These illustrations served to introduce the reader to a new section.Illustration, Print Design, Editorial Design2010
For years, Johnnie Walker conducted Scotch tastings for men and women of excellent taste all over the country. But with the roll-out of an all-new celebration - The House of Walker Experience - Johnnie Walker wanted an event that lasted beyond the last glass of Scotch.
To transform a one-off event into an experience that continued on, we created a social media strategy based on consumers showing off their new-found Scotch knowledge in real time. In addition to Facebook, Twitter, and Foursquare integration supported by traditional CRM digital tactics, the program required the full development of an online RSVP system, complete with mobile check-in capabilities.
Watch our video for a taste of the program's success.Copywriting, Video Arts, Advertising2010
Simply put, few liquids are more intriguing – and intimidating – than scotch whisky.
We created a series of original videos that takes scotch fans behind the scenes of the rich history, intricate rituals, and extraordinary legends that surround the world's most popular whisky: Johnnie Walker. Available exclusively to fans of the brand, our "Fact Insider" videos dissected some of the longest-standing mysteries of scotch, while staying accessible to the lay drinker and enthusiast alike. And each answer is delivered with playful verve from one of the world's few Masters of Whisky.
Cheers!Writing, Copywriting, Video Arts2011
This award-winning campaign (ECHO Leader Campaign Award - Retail and Direct Sales, DMA International, 2010, Best Beverage Integrated Ad Campaign, Web Marketing Association, 2010 and Outstanding Website Award, Web Marketing Association, 2010) gave guys the one thing every man wants: maximum class with minimal effort. Said otherwise, we gave him the tools they need to look great during the holidays with as little effort as possible.
Spanning a plethora of channels - including mobile, social, online and in-store - the campaign showed consumers how each and every one of them could master the holiday with ease. An initial email campaign teased the tools while driving drinkers to an online destination featuring a carousel of tips on holiday gifting, hosting, toasting, and more. Users also had access to mobile and Facebook apps that let them show off their newfound knowledge in-person and online.
Watch the video to see how consumers took their steps towards becoming men of the season.Advertising, Copywriting, Branding2010
Inspired by Led Zepplin, Guns N’ Roses, Metallica, and Van Halen, Crude Cut is a New Haven rock mainstay that has renewed New Haven’s faith in America’s greatest pasttime: Heavy Metal. This proposed logo captures the sharp sounds of this rough-around-the-edges cohort.Branding, Graphic Design2012
“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.”
This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular site build.
Graphic Design, Web Design, Art Direction2010
The Johnnie Walker Scotch Insider gives Striding Man Society members an exclusive behind-the-scenes look at the brand—here, they could find out answers about scotch from our master of whiskey, Stephen Wilson, dive deeper into the acclaimed video spot 'The Man Who Walked Around The World', and even make a toast to their friends in our never-ending toast video. And for the first time, all of this information could be found on Facebook, making it easy to share your scores and invites new friends into the rich history of scotch.User Interface Design, Art Direction2011
I've worked to guide the brand voice for a well-known scotch whisky brand ever since becoming one of the first six fans of its official Facebook page. Two and a half years later, its official fan count stands at an impressive 165,000.
Here's a selection of posts that garnered the highest level of engagement amongst fans through question prompts, quizzes, tidbits of history, quotations, and more. The one constant: a confident, bold tone that epitomizes the essence of the product itself.Copywriting, Writing, Branding2011
The Rubin Museum of Art is the only museum in the world completely dedicated to Himalayan art. Its six floors, served by the grandest of spiral staircases swirling upwards towards the heavens, each offer Tibetan Buddhist artwork of priceless condition and quality.
Unfortunately, the museum's current identity lacks the richness and depth embodied by the art it preserves.
This conceptual redesign aims to freshen the museum's look and appeal to a younger, more contemporary museum-going audience. Its keystone is an interpretation of the Tibetan prayer flags, used to mark sacred territories throughout the Himalayas - with an additional flag representing the museum's sixth floor. (SVA project)Branding, Graphic Design, Web Design2010
The Dell Business segment was looking to create a presence on Youtube, but wanted an intro that got visitors energized for the content they were about to peruse.Motion Graphics2011
Every Spring, 45,000 people (a day) descend upon Augusta, Georgia for one of golf's most elite meetups: the Masters Tournament. And mostif not allof this crowd passes down Georgia State Route 28 to get there. To target this group of enthusiasts, we claimed a crucial intersection at Route 28 and Alexander Drive for the length of the tournament, assuring we'd catch more eyeballs than attendees would golf balls.Branding, Copywriting2010
A century come, a century gone
A century full of Scotland's dawns
A century here, a century next
To Black Label: the prize for those who savor the best
With the year 2009 came another step for Johnnie Walker in its continued march towards excellence: the 100-year anniversary of the legendary Black Label. To announce the event (and the release of a specially-designed commemorative bottle), we created a digital campaign that gave consumers the chance to show off their wordsmithing skills—and get recognized for their creativity. A round of emails and a landing page drew up the curtain on the centennial, featuring an offer for complimentary glasses. The "Post a Toast" Facebook application encouraged Johnnie Walker Facebook fans to share their personal tributes to the big milestone.
The the toasts that fans "liked" the most automatically rose to the top.Advertising, Branding, Copywriting2010
Shots from "the Ibiza on the East River." Captured Summer 2012.Photography, Photojournalism, Retouching2012
Few social networks take offers as seriously as asmallworld, and with good reason - their 770,000 jet-setting members are used to actual insider deals and invitations. Johnnie Walker didn't disappoint with complimentary access to their holiday-only run of their private tasting events in New York City. Events sold out not long after this teaser email was issued to members in the early part of the season.Graphic Design, Web Design, Design2011
Well-known for a smattering of successful high-profile decisions, a New York City-based law firm was interested in a full website rebrand and redesign. This proposal included full integration of a multi-year blog, an archive of firm-generated research, and an exhaustive and detailed database of public services offered by the company.Web Design, Branding, Graphic Design2010
TWO MEN ENTER
ONE MAN LEAVES
Thusly chant the goblins peering into the geodesic death dome of Mad Max: Beyond Thunderdome. And so it was with a group of Brooklynites in a run-down church on the outskirts of East Williamsburg. To be sure, no warriors were harmed in the making of Thunderdome; all armor-clad contestants who entered the ring emerged at the end of each match.
But not without a few bruises.Digital Photography, Photography, Photojournalism2012
"Fortune's always hiding, I've looked everywhere..."
The NYC Hammers, the official New York-based club of British football team West Ham, asked me to shoot the watch party for the year's biggest, bitterest rivalry: West Ham vs. Milwall.
A serious crowd made it out for the offensively early start time (7:30am EST). And it wasn't in vain; West Ham one-upped Milwall after a 2nd half equalizer, ultimately winning 2–1.
All photos taken at Legend's Bar, New York City.Photography, Digital Photography, Photojournalism2012
While organized and run by good-hearted individuals, non-profits can sometimes lack focus. Whether their missions involve "education" or "poverty reduction" or "homelessness," too many organizations inadvertently spread themselves painfully thin.
Which is precisely what guided the founders of Project RightChoice, a brand-new non-profit originating on the campus of Dartmouth College, to hone their efforts in on a single cause per year. Its first year, now underway, is dedicated to raising funds for a specific group supporting former military service-members. These proposed logo explorations are meant to call to mind PRC's focus while alluding to its collegiate roots.Branding, Design, Graphic Design2010
A collection of applications developed for use on Facebook.Web Design, User Interface Design2011
A series of personal watercolors, given away as a holiday gifts.Painting, Visual Arts, Illustration2010
"Not everyone can become a great artist, but a great artist can come from anywhere," testifies Anton Ego, the angular and brustling food critic of Ratatouille, regarding the "extraordinary meal from a singularly unexpected source" he experiences near the movie's end.
Ego had a precursor: Julia Child, whose life philosophy was driven by the utilitarian belief that anyone with an interest in cuisine could (and should) cook.Interestingly, the defining characteristics of her novel approach to cooking—empowerment, equality, and universality—are strikingly similar to the pillars of the historically ill-fated Russian Communist movement. Which in turn served as inspiration for this conceptual/experimental redesign of one of the most famous cookbooks of all time, "Mastering the Art of French Cooking." (SVA project)Typography, Editorial Design, Graphic Design2010
"These are the new leads. These are the Glengarry leads. And to you, they're gold, and you don't get them. Why? Because to give them to you would be throwing them away. They're for closers."
There is perhaps no other Broadway play better known for its vitriol-spewing, obscenity-flinging dialogue than David Mamet's now-classic Glengarry Glen Ross, the dark tale of six past-their-prime real estate swindlers fighting tooth-and-nail for the next sell that walks though the door. This poster aims to say that which cannot be said, so as to avoid offending the sensibilities of any civilized audience. (SVA project)Graphic Design, Typography, Print Design2010
© Joe Nagle 2011